Simply Put logo

…you’re beautiful!

Company Branding Guide

Brand Name

 

The official name of the company is Simply Put Clothing Co In print and digital publications, the company may be refered to as, “Simply Put Clothing Co.”

Tagline/Slogan/Value Proposition

 

Simply Put … You’re Beautiful¬†

Purpose

 

We help others see their true beauty and inner light.

Vision

 

A world where everyone understands that their value comes from who they are as a Child of God and not their appearance or the opinions of others.

Mission

 

To give people modest, cute, and modern options that fit their lifestyle.

Values

 

Honesty

Be wise with the truth; never lie.

Fun

Make it Fun

Confidence

Be kind, Feel confident

Connection

Create memorable experiences with genuine connection

Purpose

Act with intent

Color Palette

The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors with using the exact code should be avoided.

HEX

#68C9CA

CMYK

49, 0, 0, 21

RGB

104, 201, 202

HEX

#aad2d2

CMYK

19, 0, 0, 18

RGB

170, 210, 210

HEX

#f9cfd9

CMYK

0, 17, 13, 2

RGB

249, 207, 217

HEX

#fc769c

CMYK

0, 53, 38, 1

RGB

252, 118, 156

HEX

#4f5050

CMYK

1, 0, 0, 69

RGB

79, 80, 80

Light Background Typography

Paragraph – Light

Font: Cormorant Garamond

Font Size: 16pt

Font-Color: #4f5050

Font-Weight: Regular

Font-Decorations: none

Heading 1 – Light

Font: Cormorant Garamond

Font Size: 36pt

Font-Color: #4f5050

Font-Weight: Regular

Font-Decorations: none

Heading 2 – Light

Font: Scriptorama

Font Size: 28pt

Font-Color: #FC769C

Font-Weight: Regular

Font-Decorations: none

Heading 3 – Light

Font: Cormorant Garamond

Font Size: 22pt

Font-Color: #4f5050

Font-Weight: Regular

Font-Decorations: none

 

Heading 4 – Light

Font: Cormorant Garamond

Font Size: 18pt

Font-Color: #261F17

Font-Weight: Regular

Font-Decorations: none

 

Dark Background Typography

Paragraph – Light

Font: Cormorant Garamond

Font Size: 16pt

Font-Color: #ffffff

Font-Weight: Regular

Font-Decorations: none

Heading 1 – Light

Font: Cormorant Garamond

Font Size: 36pt

Font-Color: #ffffff

Font-Weight: Regular

Font-Decorations: none

Heading 2 – Light

Font: Scriptorama

Font Size: 28pt

Font-Color: #FC769C

Font-Weight: Regular

Font-Decorations: none

Heading 3 – Light

Font: Cormorant Garamond

Font Size: 22pt

Font-Color: #ffffff

Font-Weight: Regular

Font-Decorations: none

 

Heading 4 – Light

Font: Cormorant Garamond

Font Size: 18pt

Font-Color: #ffffff

Font-Weight: Regular

Font-Decorations: none

 

Typography Color Selection

Use Dark Text

Use Dark Text

Use Dark Text

Use Light or Dark Text

Use Light Text

Font Files

The font files for all typography may be downloaded by clicking the button below.

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