Company Branding Guide
Brand Name
The official name of the company is Simply Put Clothing Co In print and digital publications, the company may be refered to as, “Simply Put Clothing Co.”
Tagline/Slogan/Value Proposition
Simply Put … You’re Beautiful
Purpose
We help others see their true beauty and inner light.
Vision
Mission
To give people modest, cute, and modern options that fit their lifestyle.
Values
|
Honesty |
Be wise with the truth; never lie. |
|
Fun |
Make it Fun |
|
Confidence |
Be kind, Feel confident |
|
Connection |
Create memorable experiences with genuine connection |
|
Purpose |
Act with intent |
Color Palette
The following colors constitue our official color palette. Other colors may be used to meet the needs of specific designs, but these colors should be considered first in order to reinforce our company branding. All attempts to match colors or find similar colors with using the exact code should be avoided.
HEX
#68C9CA
CMYK
49, 0, 0, 21
RGB
104, 201, 202
HEX
#aad2d2
CMYK
19, 0, 0, 18
RGB
170, 210, 210
HEX
#f9cfd9
CMYK
0, 17, 13, 2
RGB
249, 207, 217
HEX
#fc769c
CMYK
0, 53, 38, 1
RGB
252, 118, 156
HEX
#4f5050
CMYK
1, 0, 0, 69
RGB
79, 80, 80
Light Background Typography
Paragraph – Light
Font: Cormorant Garamond
Font Size: 16pt
Font-Color: #4f5050
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Cormorant Garamond
Font Size: 36pt
Font-Color: #4f5050
Font-Weight: Regular
Font-Decorations: none
Heading 2 – Light
Font: Scriptorama
Font Size: 28pt
Font-Color: #FC769C
Font-Weight: Regular
Font-Decorations: none
Heading 3 – Light
Font: Cormorant Garamond
Font Size: 22pt
Font-Color: #4f5050
Font-Weight: Regular
Font-Decorations: none
Heading 4 – Light
Font: Cormorant Garamond
Font Size: 18pt
Font-Color: #261F17
Font-Weight: Regular
Font-Decorations: none
Dark Background Typography
Paragraph – Light
Font: Cormorant Garamond
Font Size: 16pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 1 – Light
Font: Cormorant Garamond
Font Size: 36pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 2 – Light
Font: Scriptorama
Font Size: 28pt
Font-Color: #FC769C
Font-Weight: Regular
Font-Decorations: none
Heading 3 – Light
Font: Cormorant Garamond
Font Size: 22pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Heading 4 – Light
Font: Cormorant Garamond
Font Size: 18pt
Font-Color: #ffffff
Font-Weight: Regular
Font-Decorations: none
Typography Color Selection
Use Dark Text
Use Dark Text
Use Dark Text
Use Light or Dark Text
Use Light Text
Font Files
The font files for all typography may be downloaded by clicking the button below.